AI Insights · Timothy · October 2022
Top 5 Delivered Meal Kits and Specialty Foods Apps on iOS in New Zealand - Q3 2022
In Q3 2022, the top meal kits and specialty foods apps on iOS in New Zealand showed varied performance in downloads and active users, with some apps seeing notable trends.
In Q3 2022, the performance of the top delivered meal kits and specialty foods applications on the iOS platform in New Zealand showcased a variety of trends in terms of downloads and active users. Here’s an overview of how these apps fared:
HelloFresh: Meal Kit Delivery experienced a dynamic trend in weekly downloads, peaking at around 1.7K in early August before gradually declining to 746 by the end of September. The app maintained a steady number of weekly active users, starting at approximately 23.7K in late June and ending at about 24.7K in the last week of September.
My Food Bag saw a varied pattern in weekly downloads. The app started with 535 downloads in late June, peaked at 604 in late July, and declined to 307 by the end of September. Despite fluctuations, it demonstrated resilience in maintaining user interest over the quarter.
Vivino: Buy the Right Wine showed a consistent increase in weekly downloads in July, reaching a peak of 399, followed by a slight dip and then another rise to 382 by the end of September. The weekly active users for Vivino also saw a positive trend, starting at 805 in late June and increasing to 1.07K by the end of September.
My Muscle Chef had a modest performance in terms of downloads, with numbers fluctuating between 1 and 33 throughout the quarter. The app showed potential for growth despite the low download numbers.
EveryPlate: Cooking Simplified had a minimal presence in the market with downloads ranging from 0 to 17 during the quarter. Despite the low numbers, the app managed to capture some user interest intermittently.
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